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Oct 16

Coalition kicks off fall season with a crash

On Tuesday, September 9, 2014, we took our Pledge campaign to the streets, literally. In a symbolic effort to once again raise awareness of The Pledge and our goal to get more people thinking about journey management, we wrapped a car wreck in our yellow Pledge band and placed it in three locations around Fort McMurray – Tim Hortons, Father Mercredi High School, and Canadian Tire.

“Seeing a collision can be shocking. Seeing the result of a serious collision where you least expect it can make you think twice about your own driving habits. It’s a reality check,” says Debbie Hammond, Executive Director for the Coalition for a Safer 63 and 881. “The Coalition team spent the day traveling with the vehicle, capturing reactions and encouraging people to take The Pledge for everyone in their community.”

“We are grateful to The Junk Yard for helping us find this vehicle and for volunteering their towing services today,” adds Hammond.

In November 2013, we launched The Pledge and since then over 8,500 people have pledged to be safer drivers and become part of the solution to prevent vehicle-related injuries and deaths on Highways 63 and 881. Students at Father Mercredi High School became part of this solution by taking action to change their own driving habits, and encourage their loved ones to do the same. Many of them took Pledge cards home to their parents as a way to start making a difference.

Our goal is to have 10,000 people take The Pledge before the end of December and before the most dangerous driving season starts. To take The Pledge click here, and help make a difference in your community.